This content marketing proposal was created for a strategic communications course. Based on local small business La Tienda in Gainesville, Florida, I pitched content that would engage and expand their social media audience and website. This content marketing plan details a signature story for customers to relate to in order to build a personal connection with the establishment, and knowledge branding content pieces for customers to become educated of the true authenticity of La Tienda’s ingredients and products. Detailed in the 10 page document is the goals, target audience, content calendars, key performance indicators, and more in addition to the proposed content pieces. This project demonstrates my ability to improve and uplift an establishment’s marketing plan to generate new customers and sales.